When writing for the web, the rule is that if it is not optimized, it is worthless. Don't think that SEO content is merely for the search engines, it is for your target market as well. When you say SEO content, you mean:
* content that contains keywords that your target market is looking for
* content that is highly organized and relevant to your target market
* content that is interconnected with the other content of the website
* content that is easy to browse and follow
* content with working links
Writing SEO content is for the search engines and for your target market. So start writing SEO content now!
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